MOPAR® MATTERS FOR MILLENNIALS The group of Americans born between 1980 and 2000 represent the largest generation in our history. So it makes sense that their impact on the world should be proportionate to the size of their ...
When faced with a major powertrain breakdown, many customers look to you for sound advice. That could lead to a conversation about the best parts available for the repair. Helping your customer understand the differences in t ...
Finding the right parts for a mechanical repair is always a challenge. Most repair shop owners would agree that part quality, price and availability are the top three concerns. If you assume that all parts are created equal ...
It’s not marketing-speak when automobile manufacturers say that critical elements of steering, suspension and braking systems are designed as complete systems. And that every component of those systems is critical to the ...
Nearly as long as there have been cars, there have been owners who want more power. There’s just something about having the quickest car in the lot. If you’re a “car guy” or “car girl,” you get it. Finding hidden ...
IT PAYS TO SPECIFY MOPAR® FILTERS Because so many car, truck and SUV owners follow the instinct to cut costs associated with vehicle ownership, they may lean toward discounted or off-brand maintenance items like filters. Mop ...
Constant velocity axles are often taken for granted by automotive techs. Either they’re doing fine and forgotten about, or there’s a whole lot of racket coming from under the vehicle…then a scramble to diagnose a defect ...
When electronic control modules (ECMs) first hit the market in the early 1980s, mechanics often called them ‘black boxes,’ because most had no idea what was inside these magical, mysterious boxes, or really understood how ...
Once upon a time, the decision over which crash parts to install used to reside between the shop estimator and the customer. In most cases, the repair facility went to their local dealer to order parts and installed O.E. fact ...
Every automobile manufacturer tells the same story: that genuine original equipment parts have a long list of advantages over aftermarket or salvaged parts. That same advantage applies to authentic remanufactured parts and as ...
