HOW THE FACTORY PAINT COLORS GOT THEIR NAMES Psychology tells us that moods and behaviors can be shaped by color. For instance, the color red fills us with passion and energy. It’s associated with urgency and daring. Red is ...
HOW MOPAR® ADDED A LITTLE COLOR TO MAKE A BIG STATEMENT UNDER THE HOOD. At any car show, cruise or event, a propped hood is more than just a peek behind the proverbial curtain. It’s an invitation to see just how much work ...
MATCHING PAINT COLORS TAKES GREAT UNDERSTANDING, TOOLS AND TECHS. When it comes to matching paint color, the dream customer will walk into a paint shop with the vehicle’s Monroney sticker, along with the original color code ...
How brands determine which colors fit each vehicle. Vehicles come in an incredible range of colors, textures and lusters. Market styling trends, consumer demands and the whim of designers help determine the number of new colo ...
HOW HONESTY, INTEGRITY AND TRUST CAN RAISE THE BAR ON YOUR BOTTOM LINE. The current business climate is more competitive than ever and repair shops like yours are doing everything they can to attract and retain new customers. ...
Crystal Marie Marzocchi goes all in with everything she does, which seems to perpetuate her successful nature. She grew up super-active. Marzocchi played sports until she got hit by a drunk driver shortly after getting her li ...
After producing the Dodge Durango SRT®, America’s fastest, most powerful and most capable three-row SUV, we had to ask one question…how do you take it to the next level? The answer? You team up with Mopar® to create the ...
Attempting to make their mark in the American market, in 1972, AMC tapped Italian designer Aldo Gucci for their Hornet Sportabout interior trim. The innovative car-maker was hoping that teaming with a popular designer f ...
Mopar® wearables — get the catwalk ready, here are the new styles from the authentic car line. When you consider that T-shirts alone have become a multi-billion-dollar business over the last decade or so (and sales show ...
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