485 HP Limited Edition 80th Anniversary Dodge Challengers Eighth in a series of limited-edition factory modified Mopar® vehicles, two Limited Edition 80th Anniversary Dodge Challengers will arrive at Dodge dealerships thi ...
KAREN PETERSON SHARES HER LOVE OF MODS AND MOPAR® If you’re 16 and your dad says you have to know how to maintain a car before you drive one – you learn fast. That’s what Karen Peterson did, and it’s how a life-lon ...
A NAME TO REMEMBER When Ron and Wendal Burt started working in the tire business, their plan was to run a locally owned store for a few years then buy it from the owner. But after seeing the huge successes the Burt Brothers b ...
CARE FOR THE CUSTOMER. CARS FOR THE COMMUNITY. The term “customer care” means many things to many business owners. At Zara’s Collision Center, it means refurbishing at least one vehicle each year and giving it to a d ...
Community involvement can make you the talk of the town Great work speaks for itself, but there’s more to generating impactful word of mouth than one customer talking to the next. Community involvement is a fantastic way ...
From the Ground Up Pete Springett was practically born at Autobody USA. From the age of 15, Springett started working alongside the owner, Craig Jackson, and never left. So he knows a thing or two about what has made Autobo ...
The story of the 1967 Dodge Charger equipped with a HEMI® engine and how it finally made its way into Charles Mudd’s “crib” started in 1967 when the car was brand-new. A gentleman ordered the Dodge Charger from Bil ...
Generally, when business owners think of advertising and marketing, the mind turns to TV, radio, print and digital. The fact is, a large part of advertising can take place within your store and storefront. Communication can ...
Think of all the highly funded, multi-car racing teams in NHRA history. Jim Dunn Racing is unlike any of them. Jim Dunn races without big sponsors, no fancy hospitality trailers and with little fanfare. He races because he ...
Comfort as Persuasion In the midst of cosmetic changes, trust continues to be the most apparent consistency at The Professional #1 Auto Repair in Canoga Park, California. “We’re in the process of change right now. I’m ...
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