STORIED NUMBERS THE MOPAR BRAND HOLDS MOST SACRED Success in the automotive business can, indeed, be measured by numbers: number of cars serviced, number of vehicles sold, number of parts made, etc. Our goal in sales is to ...
There's Safety Behind the Fashion. Colors, fabrics and styles may change; but watch any auto race and it is rather clear how much emphasis is built around driver safety. It wasn’t always this way. In fact, over the last 10 ...
Using Your Senses to Make Sense of Vehicle Repairs ...
While developing the logo art for the new Dodge Challenger SRT® Demon included a lot of soul searching — a supernatural summoning of ideas from the depths of muscle car history — the process that got the design team ...
In the pool of people who drive, there are two groups: 1) those who see a car as a way to get from A to B, and 2) those who see the automobile as an artistic assemblage — a rolling piece of artwork — destined to be park ...
The Dream Team. Meet the creative scientists at the Mopar product development lab. ...
The name Mopar® was officially coined at a meeting of the Chrysler Parts Corporation’s Activities Council in Highland Park, Michigan. Not surprisingly, it’s a combination of the words “motor” and “parts.” The nam ...
Dare to be different and reap the rewards. It’s no secret the automotive collision repair industry is contracting. There are a number of reasons why. For instance, technological advances in automobile manufacturing has prod ...
IMPROVING HUMAN RESOURCES Empower your employees with the proper training. There are more than 35,000 auto body shops and 100,000 auto repair businesses in North America. That means that the auto service industry has never ...
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