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Direct Connection Returns!
Dodge Announces New Direct Connection Performance Parts Lineup, Parts Catalog and Technical Hotline
Dodge may have emerged in 1914, but Dodge Muscle was born in the 1960s, when Dodge innovated with performance upgrades that led to domination at the track and the drag strip. As the muscle car enthusiast community exploded so did the desire for factory-backed go-fast parts and information. In 1974, Direct Connection officially launched as the exclusive source for performance parts and technical information, straight from the manufacturer.
As an industry first, Direct Connection changed the game with a massive portfolio of ready-to-run performance parts sold through the dealer network with how-to performance upgrade guides. The Direct Connection hotline, catalog and more armed racers and enthusiasts with the information they desired. Whatever the performance need – street, strip, or track, Direct Connection provided the parts and knowledge desired to keep customers’ vehicles in the winner’s circle.
Fast forward to today, and with the release of the most powerful and fastest production cars in the world, Dodge//SRT has become synonymous with high performance. With a new generation of muscle car enthusiasts looking for “ready to run” parts, the next generation of Direct Connection will become their one-stop-shop for factory backed high performance parts and technical expertise, straight from the factory.
This year, Dodge is kick-starting the brand’s rollout of new factory-backed Direct Connection performance parts with the announcement of key products from the exclusive new lineup, including performance “Tuner” and “Stage” kits for the Dodge Challenger and new race-ready performance kits for the Dodge Challenger Mopar® Drag Pak.
A new Direct Connection parts catalog, available for download now at Dodge.com/dodge-muscle, offers complete parts information and pricing, while the Direct Connection hotline at (800) 998-1110 is up and running to provide technical support straight from the performance experts.
Ordering for Direct Connection parts opened on March 9, 2022. The Dodge Power Brokers dealer network, which will serve as the exclusive source for all Direct Connection performance parts, also began operation on March 9.
The announcement of the Direct Connection parts lineup opens the fifth “garage door” of the Dodge Never Lift campaign, which provides a 24-month road map to the brand’s electrified performance future. The Dodge 24 Months of Muscle calendar can be viewed at Dodgegarage.com/never-lift.
“Direct Connection will continue its rollout next year with a lineup of 200-plus parts, and with a network of Dodge Power Brokers dealers trained and equipped to help enthusiasts take that performance to the next level,” said Tim Kuniskis, Dodge Brand Chief Executive Officer – Stellantis. “The opening of orders for Direct Connection performance parts in early 2022 is just the start — the lineup of Direct Connection products and Dodge Power Brokers dealers will continue to grow in the years ahead.”
Direct Connection will provide enthusiasts with the “keys” to unlock the full horsepower potential of their vehicle in the form of a new Direct Connection Tuner and Stage kits for the Dodge Challenger Hellcat and Redeye models. Additionally, Direct Connection will offer 14 options – from Redeye Cylinder Heads to Hellcat Air Intake Kits – for enthusiasts looking to upgrade performance of the Dodge Challenger.
Direct Connection of course holds a storied tradition at the drag strip, providing race-proven parts over the years to help racers compete and win with the Direct Connection logo emblazoned on their vehicles. Remaining true to its performance roots, Direct Connection will offer kits for the Dodge Challenger Mopar Drag Pak. The Drag Pak, first introduced in 2008, is a factory-built, turn-key drag car for racers who compete in sanctioned series such as the National Hot Rod Association (NHRA) and National Muscle Car Association (NMCA). Now Direction Connection will offer 13 race-ready kits and four graphics packages for the Drag Pak.
The Direct Connection portfolio will also encompass a horsepower-packed lineup of five popular existing crate engines, which allow customers to turn any pre-1976 classic ride into a beast on the strip.
In the Catalog. On the Phone.
A new Direct Connection performance parts catalog — a fixture in gearhead garages during Direct Connection’s heyday in the ‘70s and ‘80s — is now available as a downloadable e-catalog at Dodge.com/dodge-muscle, with complete parts information and pricing on the new Direct Connection lineup. The catalog will feature performance “recipes” in addition to full information on the complete Direct Connection portfolio of Modern Performance, Crate Engines, Competition and Vintage Muscle parts.
For enthusiasts seeking a hard copy to keep handy in the garage, a print version of the Direct Connection catalog will be available for purchase in coming months.
The Direction Connection hotline is also now live to provide customers technical support straight from the performance experts via phone toll free at (800) 998-1110. The hotline will be available six days a week: Monday-Friday, 8 a.m. – 6 p.m. ET; and Saturday, 8 a.m.- 5 p.m. ET. Enthusiasts can get technical advice on performance parts installation, service and technical issue resolution, motorsports programs, crate engines, restoration performance parts and more.
Direct Connection pairs performance parts designed, developed and validated by Stellantis engineering backed with the peace of mind that comes with factory-backed warranty coverage.
Direct Connection parts purchased and installed by a Dodge Power Brokers dealership will be covered under a 24-month unlimited miles parts warranty, and Direct Connection parts installed/replaced on a Dodge vehicle by a Power Brokers dealership maintain the three-year/36,000-mile new vehicle basic limited warranty and the five-year/60,000-mile powertrain limited warranty from the original installation date.
Direct Connection crate engines will offer a three-year/100,000-mile parts warranty (crate engine controller kit must be purchased on the same invoice and proof of the installation on the engine to qualify). Parts and labor are covered under warranty for Direct Connection performance kits, and for most Direct Connection crate engines, when installed by an authorized dealer.
Full warranty details and additional information available at Mopar.com, the Direct Connection website, and Dodge Power Brokers dealers.
Dodge Power Brokers Dealer Network
The new Dodge Power Brokers dealer network will serve as the exclusive source for all new Direct Connection performance parts, and equipped with staff trained to deliver a performance-focused
customer service experience.
Certified Dodge Power Brokers dealership staff will meet set standards of comprehensive knowledge and expertise in areas including Dodge vehicle features and high-performance parts and installation. Personnel at Dodge Power Brokers dealerships will have the knowledge to walk customers through Dodge vehicle performance features and available Direct Connection upgrades.
Customers will also be able to purchase a vehicle with Direct Connection upgrades directly from a Dodge Power Brokers dealership, with the added benefit of maintaining the balance of the three-year/36,000-mile vehicle warranty when parts are installed by a Dodge Power Brokers dealer. Dodge Power Brokers dealers will also host performance clinics for enthusiasts and feature a lineup of Dodge models available for customer test drives.