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2021 Ram 1500TRX Auction Raises $410,000 for United Way
The first all-new 2021 Ram 1500 TRX built sold for $410,000 in March 2021 at the Barrett-Jackson Scottsdale Auction, with all the proceeds from the auction benefiting the United Way for Southeast Michigan’s 2-1-1 helpline.
“When Ram 1500 TRX VIN 001 rolled off the assembly line, it instantly became an incredibly exciting one-of-a-kind collectible truck, and that was reflected by the winning bid,” said Mike Koval Jr., Ram Brand Chief Executive Officer – Stellantis. “More importantly, we’re thrilled that the first Ram 1500 TRX raised significant funds that will go directly to the United Way for Southeast Michigan’s 2-1-1 helpline to provide services to veterans and their families.”
The Ram 1500 TRX VIN 001 auctioned at Barrett-Jackson Scottsdale is one of 702 Ram 1500 TRX Launch Edition models, which commemorates the 702 horsepower the truck offers straight from the factory. All 702 units of the limited edition Launch Edition trucks sold out in less than three hours.
The 2021 Ram 1500 TRX VIN 001 winning bid included a unique authentication kit that features a presentation box with a bound book custom-developed by the Ram brand team, which highlights the vehicle’s design development, exclusive photos and video, a speed-form model and a Ram truck cover developed by the vehicle’s design team.
“This auction is another way we can honor our veterans by supporting them when they come home,” said Koval, who added that Ram also honors all of those who serve or have served in the United States armed forces with the brand’s ‘Built to Serve’ editions.
Production of the all-new 2021 Ram 1500 TRX began at the Sterling Heights Assembly Plant (SHAP) in Sterling Heights, Michigan, in December, 2020.