How Ram Trucks’ Interiors Stand the Test of Time
It’s true what they say about first impressions. It may be the feel of the leather-trim seats that reminds you of a favorite vintage jacket, or how the stitching along the sides is tailored like a bespoke suit. The stylish interior details of the 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition, 2021 Ram 1500 Limited and 2021 Ram 1500 TRX were designed by Ram Trucks with luxury and longevity in mind.
This didn’t happen by accident. Each design element, from Ram Trucks’ ultra-comfortable seats to the way its console knobs respond to your touch, is the result of thorough durability testing across myriad engineering, materials and quality teams. Some innovative materials might undergo years of research and testing to ensure it’ll remain as awe-inspiring and joy-inducing as the day you bought it, yet be able to withstand plenty of wear and tear.
Ryan Nagode, Chief Designer — Head of Ram Interiors, says that intersection of luxury, quality and innovation is all about making that connection, firing up that initial response. “If you wrap everything we’ve done — TRX, Longhorn and Limited — those are shining examples of opening the door and being blown away with what could be inside a pickup truck.”
Ram Trucks’ design and engineering teams set out to create lifestyle products that matched their individual tastes and needs. “We had to distill it down to who was purchasing the truck — what they loved and how they use it — so we could design it for them specifically,” says Nagode.
Interior design is a balancing act between style and function, of choosing the right details to create that emotional spark. “In some cases, it’s microscopic,” says Nagode. “A little bit of tooling, the filigree details all the way down to the cluster rings. But it’s there. The details never stop. So it feels very individual.”
“Real-life design means tying the emotional connection to the features, the look and feel, the sitting in the seats, the smell, when you open up the door, especially on our Longhorn model,” says Nagode. “You feel like you’re at the tannery. You feel like you’re on a ranch with the sunlight coming up in the morning, with the warm tones, the textures and the sensations. To us, it’s more than just a product. We want you to get in there and feel.”
While Ram Trucks’ top-of-the-line editions offer rich leather interiors and cutting-edge technology, each individual truck can also have its own distinct feel. Distinguishing one from another comes down to the details. No two trucks are exactly alike. “We’re doing everything we can to watch our complexity, but put it in the right spots,” says Nagode. “The biggest thing for me is the authenticity; the metals, the real wood, the real use of leather that you know is leather. It smells great when you open up the door.”
“Ram’s testing standards make sure that each truck can live up to what we promise,” says Nagode. “It’s so important. The leather that you feel on the seats. It’s nice and soft, but it’s also going to stand the test of time. That’s what we’ve worked on over the years with our engineering community, creating materials that will test well, last long, and on top of that, look unique.”
“We’re doing our job if it looks cool and you say to yourself, ‘Whoa, this is a truck? Man, I’ve never seen that done in an interior.’ That puts a smile on our faces.”