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Mopar and Dodge//SRT Renew Support of NHRA in 70th Anniversary Season
The Mopar® and Dodge//SRT (Street and Racing Technology) performance brands are bolstering their relationship with the National Hot Rod Association (NHRA) as the series gets set to celebrate 70 years of drag-racing history with the start of the 2021 Camping World Series season.
The two partnering brands, long known for their involvement in motorsports, will expand their support of the premier drag-racing series to include the title sponsorship of the Dodge//SRT.
U.S. Nationals in Indianapolis, the 68th edition of the NHRA’s prestigious cornerstone event and world’s biggest drag-racing competition.
Mopar and Dodge//SRT brands are also extending their title sponsorship support of national events at Bandimere Speedway in Denver, the longest running sponsorship in NHRA and one of longest in all of motorsports, and Maple Grove Raceway in Reading, Pennsylvania, while reprising their sponsorship of the Houston and Las Vegas races.
The 2021 NHRA season’s 21-race calendar will see Mopar and Dodge//SRT divide title sponsorship duties at five NHRA national events:
- May 21-23 – Mopar Express Lane NHRA SpringNationals Presented by Pennzoil (Houston)
- July 16-18 – Dodge//SRT Mile-High NHRA Nationals Presented by Pennzoil (Denver)
- Sept. 1-5 – Dodge//SRT U.S. Nationals (Indianapolis)
- Sept. 10-12 – Mopar Express Lane NHRA Nationals Presented by Pennzoil (Reading, Pennsylvania)
- Oct. 29-Nov. 1 – Dodge//SRT NHRA Nationals Presented by Pennzoil (Las Vegas)
SUPPORTING LEGIONS OF GRASSROOTS RACERS IN SPORTSMAN CLASS
Mopar and Dodge//SRT brand support in the Sportsman classes continues into the NHRA’s 70th anniversary season, beginning with the 52nd annual Gatornationals at Gainesville Raceway in Florida, March 12-14. The Mopar Contingency Program continues its long-running presentation of monetary awards to recognize wins or runnerup finishes for grassroots racers running a Mopar contingency decal and using specified parts, including the brand’s valve covers, intake manifolds and cylinder heads. Similarly, the Dodge Top Finisher Award will provide cash prizes to Stock Eliminator and Super Stock drivers of a Mopar-powered Dodge, Chrysler or Plymouth race car, which advances the furthest in eliminations at each 2021 NHRA national event.
The brands’ Sportsman class support will also be highlighted by the return of the Dodge HEMI Challenge, a fan-favorite showcase of iconic 426 HEMI-powered Super Stock 1968 Dodge Darts and Plymouth Barracudas battling head-to-head, set celebrate its 20th anniversary during the 2021 Dodge U.S. Nationals, Sept. 2-3.
Additionally, Mopar, Dodge//SRT and NHRA have teamed up for a multi-year full media package that will include NHRA on FOX commercials and integration. In order to share the brands’ enthusiasm with fans attending races, Dodge//SRT and Mopar offer a massive 4,800-square-foot exhibit, one of the largest displays in the NHRA’s Manufacturers Midway. Among the exhibit’s interactive features are Dodge Challenger SRT Demon simulators for competitive NHRA fans to virtually race themselves, as well as the opportunity to see and feel the experience of drag racing from the driver’s seat aboard an actual Mopar Dodge Charger Funny Car simulator.
To follow Dodge//SRT and Mopar during the 2021 NHRA Camping World Drag Racing Series season, visit Dodge Garage, a digital content hub for muscle car and race enthusiasts.