Fifth Annual Event Draws Nearly 50,000 Performance Enthusiasts to Street-Legal Drag Racing on Woodward Avenue Near Detroit, Michigan
“When we first introduced ‘Roadkill Nights Powered by Dodge’ five years ago as a pop-up car show and drag race, we never imagined it would grow to nearly 50,000 performance enthusiasts over two days,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT®, Chrysler and FIAT®, FCA – North America. “The positive reaction from our fans and continued growth of this one-of-a-kind event fuels our passion to keep delivering products and marketing for performance enthusiasts.”
In addition to cash prizes for the race winners and fastest Dodge cars on the drag strip, the fifth annual car festival gave attendees the chance to get in the passenger seat. They were able to take an exhilarating thrill or drift ride in the 707-horsepower Dodge Charger SRT Hellcat and the 717-horsepower Dodge Challenger SRT Hellcat, as well as thrill rides in the Durango SRT Pursuit “Speed Trap” concept. If that wasn’t enough, they could also race for the best quarter-mile times in the Challenger SRT Demon simulators. More than 6,800 people experienced these Dodge//SRT vehicles firsthand over the span of the two-day event.
Macomb County, Michigan, Sheriff Anthony Wickersham defeated Oakland County, Michigan, Sheriff Michael Bouchard in the “Sheriff Showdown,” an old-school grudge match on Woodward Avenue on Saturday, where they each drove a 797-horsepower 2019 Dodge Challenger SRT Hellcat Redeye with respective county decals.
Bigger than ever, MotorTrend Group’s “Roadkill Nights Powered by Dodge” attracts more than 47,000 enthusiasts over two days, celebrating performance car culture at M1 Concourse in Pontiac,
More than 120 street-legal cars competed for a cash purse of $30,000 in high-powered drag racing, which featured two classes: Big Tire and Small Tire.
The team of Leah Pritchett and David Freiburger won the celebrity showdown challenge, with a $10,000 prize purse donated to United Way. In total, $21,210 was donated to United Way for Southeastern Michigan through the celebrity showdown challenge, charity auction and raffle tickets.