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New Marketing Strategies for Owners of Older Vehicles
In part I of this two-part series of The Fix, which was featured in the last issue of Mopar Magazine, we learned that drivers are keeping their vehicles longer, and we honed in on the products and services that owners of vehicles 11 years and older are most likely to purchase. In Part II, we’ll show you strategies to reach and retain those customers.
IN WITH THE VIN
Use a third-party marketing company to supply a target consumers list. They can use the VIN to find everything from vehicle age to owner lifestyle interests. Use the information to speak to your customer on a detailed level.
85% of movers use the first vendor that contacts them.
Research shows that 53% of searchers click on the first organic result that comes up. 25% click on the second and third.
THE NEW KID IN TOWN
Within 6 months of relocating, 54% of movers seek auto repair services.* 49% seek auto parts.*
Use your digital footprint to offer coupons, appointment scheduling and fast, convenient payment options.
4 in 5 consumers use search engines to find information before making a purchase decision.**
MAKE IT MOBILE
When a customer lands on a site that is not optimized for mobile, most leave. Quickly.
USE “MOVE” MARKETING STRATEGIES
They can help you get the new kid in town to your door, and keep relocating customers by giving them a new address of an alternate location.
*HomeTown Welcome Program.
**According to research by Google titled “Understanding Consumers’ Local Search Behavior”