• 2018

Too Much is Never Enough.

Cover Story    MRC   

Mopar® Overdelivers at This Year’s SEMA Show.


Like last year’s Specialty Equipment Market Association (SEMA) show, when Mopar served up an unfathomable 200 Jeep® Performance Parts and Accessories, representing over 100,000 hours of development, validation and testing. And we debuted the first-ever rocket ship of a supercharged, 707-horsepower factory-backed Mopar “Hellcrate” HEMI® crate engine kit.

At this year’s SEMA show in the Las Vegas Convention Center, Mopar commanded attention again — taking a 15,345-square-foot exhibit and going the extra mile launching another first-ever from Mopar…


So, how did Mopar engineer such a beast, you ask. First, they got a little inspiration from the 707 “Hellcrate” engine kit. “Our enthusiasts crave power and performance, and our new Hellephant Mopar Crate HEMI engine and kit deliver huge horsepower and torque in a plug-and-play package that is unique in the industry,” said Steve Beahm, Head of Parts & Service (Mopar) and Passenger Car Brands, FCA – North America. “The 1968 Dodge Charger is one of the hottest classic cars, which is why we decided to use it as a starting point for the ‘Super Charger’ Concept. It’s an amazing vehicle and a great showcase for our ‘Hellephant’ engine.” What better way, indeed. Then, Mopar stole some inspiration from the legendary ’64 Elephant HEMI engine, known for its power and size. Hence, the “Hellephant.” But Mopar was just getting started…

The complete engine assembly includes a water pump, flywheel, front sump oil pan, 3.0L supercharger with throttle body and max 15 psi, fuel injectors and coil packs. Additional features include valve covers imported from the Dodge Challenger SRT® Hellcat Redeye and valve train, valves, locks and retainers pulled from the Dodge Challenger SRT Demon. The engine build includes a special high-lift cam, as well as custom-forged pistons. She boasts a 9.5:1 compression ratio and a hefty peak RPM of 6,800.


The “Hellephant” reaches the mythical 1,000-horsepower mark with a bulked-up displacement, featuring 4.0” of stroke and bore specs of 4.125”. An upgraded supercharger with a high-efficiency rotor is mounted on the all-aluminum block, which provides a weight savings keeping the “Hellephant” light. This stealthy all-aluminum block, which is currently dominating NHRA drag strips in Mopar Dodge Challenger Drag Pak race vehicles, was configured for the street in tight knit collaboration with none other than Mopar and SRT engineers from the race arena.

As if that wasn’t enough, dropping the “Hellephant” into your pre-1976 street or off-road vehicle is relatively easy when using the “Hellephant” 426 Supercharged Mopar Crate HEMI Engine Kit. The kit includes a powertrain control module (PCM), power distribution center, engine wiring harness, chassis harness, accelerator pedal, ground jumper, oxygen sensors, charge air temperature sensors, fuel pump control module and cam bus interface device. The PCM is unlocked and tuned to crank out 1,000 horsepower and 950 lb.-ft. of torque.

Plus, Mopar is offering an essential Front End Accessory Drive (FEAD) Kit, equipping you with an alternator, power steering pump, belts, pulleys and more, and is among the additional engine accessory hardware components available to assist you in the installation of your brand-new “Hellephant” engine assembly.

(We know you can’t wait to get your hands on the “Hellephant” Supercharged Mopar Crate HEMI Engine Assembly. Look for availability in the 1st quarter of 2019. For more info, visit www.cratehemi.com.)


Obviously, Mopar felt compelled to house the “Hellephant” in an equally dazzling form of fiberglass, chrome and lights. Think of the best of the iconic 1968 Dodge Charger, current Dodge Charger and the Dodge Challenger SRT Demon all rolled up into one glorious package and you’ll understand why Pietro Gorlier, Global Head of Parts & Service (Mopar), Chief Operating Officer of the Europe, Middle East, Africa region, called the 1968 Dodge “Super Charger” Concept a “masterpiece”.

A vintage Charger, painted custom “Di Grisio” grey metallic with a custom hood scoop molded on the one gracing the Challenger SRT Demon. A custom grille that tweaks the ’68 Charger’s pop-up headlamps, which are now planted behind the grille and shine through the Charger SRT Hellcat headlamps. The door handles and drip rails have been streamlined and shaved away. 1971 Duster side mirrors only add more aerodynamic appeal. She has a widened stance, a lowered body, and features a custom fiberglass front chin splitter along with custom rear spoiler. Not to mention, she sports some crazy, reconfigured LED brake lights that glow menacingly around the exhaust tips.


What do you do when you get bolt select gritty components from the more than 200 Mopar Parts and Accessories available for the mighty Ram 1500? You get a Ram 1500 Rebel, tuned to handle the roughest off-road terrain.

This trail beast is decked out in a custom neutral blue “Rebel Smoke” hue and is Mopar lift kitted two inches higher for off-road clearance. The Rebel is outfitted with two one-piece cast-aluminum black Mopar off-road running boards, Mopar satin black beadlock wheels, embellished with “Rebel Smoke” wheel rings, which are housed in 35-inch Goodyear DuraTrac® Tires, along with wheel flares and metallic skid plates.

Under the mean conceptual Mopar Performance Hood lurks a performance-bumped Mopar 5.7-liter HEMI Engine with a Ram Airflow Mopar Cold Air Intake. Mounted in the Rebel bed is a Ram Bar with five 5-inch LED lights that blaze the trail with 4,800 lumens each. The bed sides are dressed to impress with Rebel tire tread graphics and prototype Mopar 5-inch gloss black exhaust tips. The bed also incorporates a conceptual rear spare tire carrier, Mopar rear bed step and black spray-in bedliner.

The interior is blacked-out, with all-weather mats, brushed and polished door sill guards and wireless charging.


Mopar gave Ram 1500 Big Horn lots of bass. They slammed this Ram down to the street with mean and clean exterior style, known as “Low Down”. Custom gloss black covers “Low Down”’s Mopar Performance Hood and upper body, contrasted with a bullet silver lower body. A thin Brass Monkey stripe is positioned between the two.

Heaved two inches closer to the street, thanks to a prototype lowering kit, the “Low Down” has a menacing stance. She sits on 22-inch over sized gloss black production wheels with Brass Monkey accents on the pockets. A gloss black Mopar Hard Tonneau Cover and 5-inch exhaust tips make “Low Down” even more fierce. Under the truck’s formidable conceptual performance hood growls a 5.7-liter HEMI engine, augmented with the Ram Airflow Mopar Cold Air Intake.


…the 2019 Jeep Wrangler! Thank you, judges and customizers, for selecting Wrangler as the vehicle that embodies your inspiration! What an honor.

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