Success in the automotive business can, indeed, be measured by numbers: number of cars serviced, number of vehicles sold, number of parts made, etc. Our goal in sales is to “make our numbers.” Meanwhile, our goal in the service lane is to ensure our customers don’t feel like “just another number”.
Since 1937, numbers have played a significant role within the Mopar® brand.
“As the needs and expectations of our customers around the world continue to evolve, so do we,” said Pietro Gorlier, Head of Parts and Service for Mopar FCA-Global.
“The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service and passionate enthusiasts unmatched by any other service and parts organization in the industry,” said Gorlier. “Now, the Mopar brand reaches customers in over 150 markets offering parts, service and innovative care throughout the whole customer journey.”
Take a look at some of the numbers that have evolved over time. They highlight the many ways in which the Mopar brand is there for customers of all types.
In fact, they tell quite a story. Here’s a look at the numbers that truly mean something to Mopar …
In 1964, the world of Mopar® and motorsports changed forever. 1964 marked the introduction of the 426 HEMI® engine. A powerhouse that set a new standard then, and continues to be a highly relevant tool to creating horsepowe ...
1967 marked the height of the pony car era. It was also the year in which Chrysler Corporation pony cars were in the concept phase. With overall pony car sales at 1,500,000, Chrysler Corp. was projecting a market penetration ...
FCA US LLC puts vehicles and products through high-pressure “stress tests” before you take the wheel, so you can deal with whatever Mother Nature dishes out. ...
