HOW HONESTY, INTEGRITY AND TRUST CAN RAISE THE BAR ON YOUR BOTTOM LINE.
The current business climate is more competitive than ever and repair shops like yours are doing everything they can to attract and retain new customers. So, what can you do to gain an advantage over your competition? Here are a few simple principles to follow that will give you an edge. They’re designed to attract customers and, ultimately, boost your bottom line.
REPUTATION IS EVERYTHING
People are very picky about who they let work on their vehicles. That’s why it’s so important to establish yourself as an honest, high-quality repair shop. The principle way to this goal is through expertise, honesty and dependability.
When you employ only ASE-certifi ed mechanics and technicians, you’re sending a clear signal to your customers that your employees are trained professionals who know what they’re doing. Your customers will have the confi dence that their repair will be done right the fi rst time. After all, customer satisfaction is based not on what you promise, but what you deliver.
Most people don’t have a clue of what’s wrong with their vehicle. They only know a warning light is on or that their vehicle isn’t running properly. So, it’s vital that you’re honest with them and always tell the truth. This is the ideal way to get referrals and loyal customers. So it pays to be honest with them.
Your customers count on you for quality service every time they come to your shop. When you complete a job by the time you promised it, and back it with a satisfaction guarantee, they’ll return over and over again. They might even spread the word about your reputation. So, remember, the great reputation you build today will definitely reward you tomorrow.
As you can see, it’s not a diffi cult path to establish a great reputation for your repair shop. When you focus on the key principles of expertise, honesty and dependability, it’s easy to obtain your goal. The bottom line is: it’s a great way to boost your bottom line.
RETURN DAMAGED FASCIA CORES FOR RECYCLING AND RECEIVE CREDIT FROM YOUR WHOLESALE DEALER
“Operation: Green Core” is a partnership between your shop, your wholesale dealer and Mopar®. Its purpose is to collect and return front and rear vehicle cores to Mopar for environmentally responsible recycling. Since fascia cores are plastic, returning them for shredding and reprocessing to create new O.E.-quality vehicle parts makes the most sense — instead of remanufacturing them, as in the case of steel and metal parts, such as engines and axles.
Eligible front and rear fascias replaced on model year out 2010 and newer FCA US LLC vehicles should be returned to your Mopar Parts dealer for recycling. Contact your local dealer to confi rm if a fascia is covered in the program.
Thanks in advance for your participation in “Operation: Green Core”. Together with Mopar, you and your partnering Mopar Parts dealer can help recover used and damaged fascias for recycling while reducing scrap in landfi lls. The process may vary by dealer, so contact your partnering dealer for details.