National Car Care Month is perfectly and purposefully placed in October to remind customers that winter vehicle maintenance should be top of mind. It’s a great time for you to drive new business to your facility, reconnect with lost customers, maintain relationships and build your business with current clients.
CAR CARE MONTH STRATEGIES
The key to taking full advantage of Car Care Month is preparedness. Gearing up for the initiative should start well in advance of October. In fact, by early September, your plan should be in place and unfolding.
Here are some strategies to help keep Car Care Month at the top of your customers’ minds…
Host a Free Vehicle Inspection
Your event can be large or small and span from one day to the entire month long. The Industry Tool Box on CarCare.org* has loads of support material, ideas, and point of sale starters. There’s even an instructional video.
Send Targeted Direct Mail
Remember to keep your message brief and impactful. A short, catchy headline and quick explanation/ benefit are imperative. Marketing professionals recommend sending your mailing three times to achieve maximum impact. A targeted email campaign is a nice supplement to any campaign.
Talk to a New Audience
Local high schools, colleges and trade schools are captive audiences of young drivers and concerned parents who want to help them stay safe.
Don’t Forget Facebook
Keep your social media posts current and informative. For example, highlight October Car Care Month specials and offer a winter vehicle care tip and an interesting image. There are several available on the CarCare.org Industry Toolbox*.
Remember, Car Care Month is a free national event built to drive traffic into your store. It’s up to you to get geared up and make the month of October create a big impact on your fall revenue.
✓ Offer your customers a free inspection of the most appropriate wear items that need replacing before winter (See the Conversation Starter).
✓ Display Car Care Month posters and materials
✓ Keep OEM replacement parts on hand for repairs (common stock items also within this section).
PREP YOUR TECHS AND LINE YOUR SHELVES
While the public is prompted to Be Car Care Aware, you’re job is to be car care prepared. Since part of Car Care Month is checking the most common winter wear items, you’ll need to have OEM replacement parts on hand. After all, being prepared lets you handle a steady flow of traffic in and out of your bays.
This inventory reminder sheet can also double as a checklist for your technicians.
✓ Battery: Charging System
✓ Cables and Terminals
✓ Drive Belts
✓ Engine Hoses
✓ Tires: Treads and Pressure
✓ Air Filter
✓ Coolant Levels
✓ Wiper Blades
✓ Brake Pads and Rotors
✓ Transmission, Brake and
✓ Power Steering Fluids
✓ Washer Fluid
HELP YOUR CUSTOMERS BE PREPARED
Car Care month is the perfect time to run specials on items like Mopar. Slush Mats, Remote Starts and Roadside Safety Kits. They are the perfect accessories for any vehicle heading into winter. Contact your local FCA US LLC dealer for a full catalog of available accessories for your customers.
*Mopar Magazine and Fiat Chrysler Automobiles (FCA) in no way endorses or is responsible for the actions of any third party resource.