• 2016

NHRA VIEWERSHIP HITS NEW HIGHS

Copy_BlockThe National Hot Rod Association’s (NHRA) new 2016 television agreement with the FOX Sports 1 channel is producing a significant increase in overall audience viewership.

The television viewership for NHRA’s Nationals at The Strip at Las Vegas in early April delivered a record 1,292,000 viewers for Sunday’s final rounds — making it the most-watched NHRA event in 14 years. The Las Vegas event broadcast also included some live coverage of the semifinals and finals.

That is a trend that is becoming more commonplace since NHRA and FOX Sports partnered to televise the NHRA Mello Yello Drag Racing Series in 2016. NHRA’s revamped race coverage on FOX Sports also earned additional viewers through the first three Mello Yello Drag Racing Series events of the season (at Pomona, CA, Phoenix, AZ and Gainesville, FL).

“The viewership numbers are very encouraging,” said Peter Clifford, NHRA president. “FOX Sports has proven to be a great partner to showcase the power, performance and personalities of NHRA Mello Yello Drag Racing, with an ability to help maximize our audience by giving NHRA solid air times and including us as a key component within blocks of motorsports programming. The NHRA community is beyond thrilled with all of the early season viewership numbers.”

NHRA on FOX has 17 live event broadcasts scheduled for this season on the 24-race NHRA Mello Yello Drag Racing schedule. That includes four events on the primary FOX network later this year.

“Our goal of reaching a new large audience is taking shape the way we believed it would,” said Ken Adelson, NHRA vice president, executive producer & chief content officer. “We’re covering the stories surrounding the men and women of the NHRA, and the drama of the live events. We’re thrilled to be part of the FOX family of racing and excited about what the rest of the year will bring to help propel the sport into the future.”

 

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