• 2015

A Place Your Grandmother Could Love

Basin Collision Repair

❱❱ Location: Vernal, Utah

❱❱ Employees: 12

❱❱ Square Footage: 11,300

❱❱ Mopar® Parts Dealer: Larry H. Miller Chrysler Jeep® Dodge Ram, Sandy, Utah

Big Business Know-How, Small Business Sense

After seeing how all the big production shops worked near Salt Lake City, Utah, Roger Hutcheon decided to get away from it all and start his own business about 200 miles away in Vernal, Utah. Basin Collision Repair opened its doors in 2008. The shop’s main focus is quick turnaround collision repair. “The delivery/cycle time was nonexistent in this market,” says Hutcheon. “Nobody really expected — or could deliver — cars quickly, and that’s something we really focus on.”

State of the Art

TopShopsBasinCollisionPhotoCHutcheon got out of his 100-year-old building and just built a brand new state-of-the-art facility about a year and a half ago – doubling the square footage. “When we built this shop we bought laser measuring systems, new frame racks, new resistance welders, the paint booth was set up to swap over to waterborne paint and everything in the shop is LED lighting.” Hutcheon knows you have to keep up with all the latest technology. “Ten years ago I would have told you, you were crazy if you said I would be emailing my customers or texting them versus calling them. Now that’s probably 80 percent of our communications. ”

The Devil’s in the Details

“We detail all the cars before they leave, which blows customers away,” says Hutcheon. “I’ve actually got a detail crew. The vehicles are virtually spotless when they leave our facility. It’s a massive ‘wow’ factor.” Hutcheon keeps his shop spotless as well. “A customer doesn’t want to drop off a $70,000 car or truck to a dirty, dusty mechanical shop. We have a really, really clean facility.”

Training ‘em Right

Hutcheon trains his employees thoroughly and promotes from within. “Everybody we have has either been with me since the beginning or they started washing cars and now they’re technicians.” Hutcheon believes in the training. “We do have to travel occasionally to I-Car, but 90 percent of our stuff is online or I get my vendors to bring the training to us.”