• 2015

It runs deep. And fast.

Neichaun Tatum’s 2013 Dodge Challenger R/T

Neichaun Tatum, Leesburg, Virginia

Family isn’t the most important thing, it’s everything. And when it comes to my love of Mopar® brand vehicles, it all comes back to family.


When I was little, my dad owned a 1976 Jeep® Grand Cherokee and I was in love. My parents always joke about how my first word was “Jeep.” I always wanted my first car to be a Jeep Wrangler. Lo and behold, in my senior year of high school, I took over my dad’s ’91 YJ. I haven’t looked back.

I currently own three Mopar® vehicles: a 2013 Dodge Challenger R/T Classic, a ’92 YJ, and an ’09 Dodge Caliber SRT4®. The YJ runs, but needs work before she can be on the road. The Caliber is my daily driver, and the Challenger, that’s my baby. I’ve put a lot of work into her. I’ve even dedicated an entire Facebook page to my car, documenting everything I’ve done to the car and what shops did the work. I’ve really been bitten by the modifying bug so I’m starting to wonder what I can do to my Caliber next. I’m already eyeing a Ram 1500 for my next vehicle.

I take part in the local cruise nights and go to the drag strip with my Challenger — I love pushing it to the limits. I only have a couple of races under my belt, but on my first time out I ran in the low 12s and trapped around 110 mph. I took second place in my class!

I devote a huge amount of my free time to my passion for the Mopar brand, too. My local Mopar club meets about six nights a week and I try to make it out as often as possible. I’m on the board and I also help organize Moparpalooza —a Mopar-only automotive charity event in the DC-metro area. Every year I dedicate weeks of my time to organizing and staffing the event. I’ve loved watching it grow to around 600 cars this year.

My son starts driving in 2017 and he never talks about what he wants his first “car” to be. It’s always what his first “Mopar” will be. Even my 9-year-old daughter already knows she wants to own a Mopar when she grows up. It runs deep and fast.

Photos courtesy of MeatyFlush




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