Potholes the Scourge of Winter Driving

Steer Your Customers In The Right Direction With Authentic Mopar® O.E. Parts

Anyone who has suffered through the dramatic freeze and thaw cycles this past winter knows the havoc that these weather systems can play on suspensions. Airline travel at a standstill; school classes and business meetings cancelled; and just all-around inconvenience for a large portion of the country.

What most people don’t realize is that there is one additional consequence to all this nasty weather – potholes not only create obvious problems with alignment and cracked or bent wheels, but can also put additional stresses on already worn vehicle steering and suspension components.

Worn steering and suspension parts are often overlooked by vehicle owners because they don’t realize they may be worn or damaged. In fact, research shows that 86 percent of all vehicles sent to the scrap yard still contain the original steering and suspension parts. But these components play a critical role in a vehicles’ safety and ride control. It doesn’t need to be the pothole that swallowed New York to cause broken stabilizer links, bent wheels and bent control arms. When a pothole strikes your Chrysler, Jeep®, Dodge, Ram or FIAT® customers, and they come to your shop with a bent or cracked wheel, or in need of an alignment, they may not be aware of the additional wear and tear that the potholes have done to their vehicles’ steering and suspension components.

So, the service appointment might provide the perfect occasion to inform your customer of the potential hidden dangers that the potholes have created. It provides an opportune time to make your customers aware of the recommended service schedule for these components, and recommend a complete inspection of the entire steering and suspension system. When an issue is diagnosed, make sure that you recommend Authentic Mopar® Parts—engineering, quality and performance of O.E. parts—your customer will be happy that you did.

For a full line of Authentic Mopar steering and suspension parts, contact your Mopar Magazine dealer or visit www.mopar.com.

Mopar Remanufactured Parts

Restore your customers’ vehicle handling and control with Mopar remanufactured power steering rack & pinion assemblies and steering gears—100 percent end-of-line tested and meet O.E. specifications.

• Gear assemblies are completely remanufactured to O.E. specifications
• 100% tested for leaks and steering performance
• All seals and boots are replaced with new O.E. equivalent parts
• All products offer like-new performance, quality and dependability