Chrysler Brand Named “Top Popular Brand” in 2011 AutoPacific Vehicle Satisfaction Awards

The Chrysler brand was recently named the “Top Popular Brand” in AutoPacific’s 15th Annual Vehicle Satisfaction Awards. In addition, the new 2011 Chrysler Town & Country and the all-new 2011 Jeep® Grand Cherokee were named winners in the “Minivan” and “Premium Mid-size SUV” categories, respectively.

AutoPacific’s Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new vehicle. This study by the Southern California-based automotive research firm summarizes the results of over 68,000 new vehicle owners.

“Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes, performing well in 48 separate categories that objectively measure the ownership experience.” says George Peterson, President of AutoPacific. “The new Chrysler Town & Country and Jeep Grand Cherokee demonstrate that Chrysler’s new approach to product execution is resonating with buyers.”

For 2011, every Chrysler brand vehicle is new or significantly refreshed, resulting in beautifully-crafted vehicles with new powertrains, upgraded suspensions, world-class interiors and an exhilarating driving experience.

“Chrysler is honored that the satisfaction experienced by our owners with their new Chrysler vehicles resulted in winning the ‘Top Popular Brand’ in AutoPacific’s Vehicle Satisfaction Awards,” said Olivier Francois, CEO – Chrysler Brand. “Chrysler is passionate about building vehicles that customers are proud to own, and this award, based on owner feedback, reinforces the 2011 Chrysler lineup does just that.”

Accolades continue to mount for the Jeep brand’s premium SUV, as the 2011 Jeep Grand Cherokee receives the highest spot in vehicle satisfaction for the “Premium Mid-size SUV” category.

“The AutoPacific Vehicle Satisfaction Award is another important accolade for the all-new Jeep Grand Cherokee, and the 30th award the vehicle has captured,” said Mike Manley, President and CEO – Jeep Brand. “Few vehicles ever reach this level of recognition. At Jeep, we are delighted that consumers, as well as influential opinion leaders, are recognizing Grand Cherokee’s exceptional blend of on-road refinement, legendary real-world capability, craftsmanship, premium design, safety, efficiency and value.”