2010 SEMA Show

The Mopar® Underground group and design teams in concert with the Chrysler Group LLC Product Development office prepared 35 vehicles for the 2010 Specialty Equipment Market Association (SEMA) show Nov. 2–5 in Las Vegas. Mopar filled its 15,300 square-foot head-turning exhibit with customized Chrysler, Jeep®, Dodge, Ram and Fiat vehicles.

“With five exhibits, the Mopar brand will have a major presence at SEMA,” said Pietro Gorlier, President and Chief Executive Officer – Mopar, Chrysler Group’s service, parts and customer-care brand. “Mopar will showcase cutting-edge technology, innovative accessories, authentic parts, and new customer-care initiatives. And our Moparized vehicles will be must-see.”

“We created an amazing cast of Mopar image vehicles for SEMA,” said Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and Senior Vice President – Product Design. “As all of our new vehicles arrive in dealerships this year, we want to inspire customization and personalization. Our Mopar image vehicles will definitely turn heads.”

The Mopar Underground group and the Mopar design team worked together to create these image vehicles. Projects originated in the Chrysler Group Product Design office and were led by Mark Allen, Chief Designer – Head of Jeep Design Studio, and Jeff Gale – Advance Studio Design Lead. In addition to image vehicles, other “Moparized” vehicles for the show were developed under the direction of Brian Rogos, Head of Mopar Accessories and Performance Parts and Pat Muldoon, Head of Mopar Product Development.

2011 RedLine Dodge Charger

(Image Vehicle)

America’s baddest sedan gets a little more fearsome.

The diehard enthusiasts at Mopar Underground wasted no time in taking the not-yet-in-market 2011 Dodge Charger under their wing. “We let the designers of the production car and their friends at Mopar rip,” said Gilles. “I wanted them to show us what they would do with this vehicle if it were their own dream car.”

The RedLine Charger brings the 2011 version of the popular vehicle lower to the ground with a tuned suspension that lowers the car one inch. The RedLine Charger’s aggressive appearance is backed by the 5.7-liter HEMI® engine tucked under a unique aluminum hood. Mopar parts—including headers, an exhaust system and a cold-air intake—provide horsepower and torque gains, while a Mopar strut tower brace amps up the handling and drivability needed to corral the additional horsepower.

The RedLine Charger’s power matches its stealthy appearance. The blacked-out feel is accomplished with a black roof, front lower and rear-end treatment and continues with carbon fiber mirror caps. The 22-inch staggered-width Super Alloy wheels, with Pirelli tires wrapped around (265/35/22 front, 295/30/22 rear), follow the blacked-out theme as do the unique carbon fiber lower air dam/splitter and rear spoiler, created by the Mopar Underground team specifically for the RedLine Charger. Headlamps and tail lamps also get the blacked-out treatment.

Recalling Dodge Charger’s legendary heritage is a side scoop reminiscent of the scoop on the 1970 Dodge Charger R/T. The black side scoop is emblazoned with a red R/T logo, offering a nice tie-in to the RedLine Red paint employed on the RedLine Charger.

A trip inside the red-and-black interior reveals a driver-oriented theme, with custom RedLine all-aluminum driver and console bezels. The interior is highlighted with satin and bright chromed bezels that accent the refined details. Mopar Katzkin® performance seats trimmed in Radar Red Nappa leather with bright red stitching offer another striking interior enhancement. A unique SRT® steering wheel featuring prototype paddle shift controls completes the interior.

2011 Ram Runner

(Production Vehicle)

Inspired by Baja-style desert racing, the Mopar Ram Runner was revealed this year at the 44th annual Easter Jeep Safari in Moab, Utah. Mopar is now offering Ram Runner parts for your Ram pickup and a production version will arrive soon.

The rigors of off-road racing require large tires, plenty of ground clearance, extreme durability and a sophisticated suspension system capable of withstanding tremendous impact. These features are combined into a package that is stable at speed and rock-solid in the corners. To achieve this kind of handling, a low center of gravity and long wheel travel are paramount.

Ram Runner has the look and feel of a thoroughbred desert racer. Inspired by trophy trucks, steel front fenders and rear bed-sides are replaced with fiberglass, allowing tremendous suspension articulation with zero interference. A six-point roll cage finalizes the package while a special tubular tire carrier keeps a spare handy in the bed while maximizing load space.

Dodge Challenger SRT8® 392 Inaugural Edition

(Production Vehicle)

For 2011, the Dodge Brand’s ultimate modern American muscle coupe receives a big boost in power and performance with the return of the legendary 392-cubic-inch HEMI powertrain back to the street. The Dodge Challenger SRT8® 392 will pump out 470 horsepower and 470 lb-ft of torque, offering an additional 90 lb-ft of torque at 2,900 rpm versus the previous 6.1-liter V-8 engine.

To kick off production of the 2011 Dodge Challenger SRT8 392, 1,492 Inaugural Edition models will be produced featuring exclusive exterior and interior content. On the exterior, two colors and new full-body stripe combinations are available on all Inaugural Edition models: Deep Water Blue with standard Stone White stripes or Bright White Clear Coat with standard Viper Blue stripes. For the first time, the front grille features a body color grille surround.

Unique “392 HEMI” badges flank both fenders touting the historically significant V-8 engine. Mopar quad exhaust tips help deliver the performance exhaust note while adding the styling cue of a serious muscle car. A larger front splitter and integrated front fender spats improve overall high-speed aerodynamics and overall balance. A newly modified front fascia chin spoiler improves aerodynamics and is accent painted for a more aggressive look. The rear decklid spoiler also is completed in matching body color.

The race-inspired interior of the Challenger SRT8 392 Inaugural Edition begins with standard Smooth Pearl White leather-trimmed seats and dual blue stripes accented by unique blue stitching. Each of the front seats features an embroidered “392” just below the headrest. An exclusive, serialized “Inaugural Edition 392 HEMI” dash plaque, showing the sequential build number from 1 to 1,492 rounds out the exclusive interior content.

A new, right-sized, three-spoke steering wheel features a carbon fiber accented leather wrap and silver metallic painted spokes at the 3-, 6- and 9 o’clock positions. The trapezoidal instrument panel features a four-bomb gauge cluster with chromed accent rings and unique, new for 2011 SRT graphics.

2010 Fiat 500 (EU version)

(Image Vehicle)

This vehicle is an extreme version of the popular European version of the Fiat 500, which has won 60 international awards, including the 2008 European Car of the Year and the 2009 World Car Design of the Year.

The concept car features a number of unique parts created by the Mopar Underground team, including a front airdam/lip, lower sill, spoiler, rear valance and brake ducts. The 2010 Fiat 500 features a lower ride height on 18-inch Alcoa wheels and flared wheel arches reminiscent of the Fiat 500 models that dominated race tracks in Europe back in the day.

The vehicle rides on Pirelli tires with a mean, wheels-out-and-down stance that is accentuated by a Dark Thunderbolt Gray exterior. The black roof, black hood, headlamp and fascia graphics tie the headlamps together. The lower “chin” of the Fiat 500 hooks up with a flare that surrounds the front wheel. A lower side sill, also in black, adorns the sides.

The interior is driver-focused, with a red seat and red door insert on the driver’s side, with piano-black accents on the instrument panel. The remainder of the interior is outfitted in a subdued black.The always-sporty Fiat 500 is bolstered with the power and performance that comes with Mopar parts. Mopar bolt-ons include a Mopar custom exhaust system that provides horsepower and torque gains and a Mopar strut tower brace that reduces body flex in the front end and improves drivability and handling.

Two additional Fiat 500 vehicles will be on display in the Mopar Alley, outfitted with a full complement of Mopar parts and accessories. The all-new Fiat 500 will be available for ordering in the U.S. later this year in the Sport, Pop and Lounge models, followed by the all-new Fiat 500C (Cabrio) in the spring of 2011.

2011 Wrangler Sahara Mopar Edition

(Image Vehicle)

Take the iconic Jeep Wrangler, bolt on a bushel of Mopar parts and accessories, and you’ve got an extreme Moparized off-road machine: the 2011 Wrangler Sahara Mopar Edition.

The Mopar lift augments off-road travel performance for the 2011 Jeep Wrangler Sahara and allows for 35-inch all-terrain tires that can handle whatever the trail dishes out, mounted on sturdy AEV wheels. Further defending the vehicle from the onslaught of the off-road are steel front and rear bumpers. The front bumper includes integrated fog lights to improve visibility in inclement weather; the AEV-designed rear bumper features a tire carrier.

The Mopar/AEV hood provides the proper protection from the debris of the off-road, with a Warn winch at the ready in case of an emergency. The 2011 Jeep Wrangler Sahara can’t be missed on the trail with a hardtop and flares that match its fire-red exterior color.

2011 Jeep Street Cherokee

(Image Vehicle)

The all-new Jeep Grand Cherokee is also on the receiving end of a Mopar-style makeover. For the 2011 Jeep Street Cherokee, the Chrysler Group Product Design crew created custom 22-inch alloy wheels, while at the same time lowering the vehicle. The Dark Charcoal Overland edition Grand Cherokee is powered by a 5.7-liter V-8 engine, with an exhaust trimmed in Corsa tips.

The Jeep Street Cherokee is customized in typical all-Mopar style. Mopar floor mats with a unique design prevent dirt and mud from invading the interior. Mopar’s lighted door-entry sills and bright/rubber pedal kit offer much-needed visibility when adventures extend well past sundown. Stainless steel door sills are etched with the Mopar logo and offer stylish protection.

Additional sizzle is served up with a new custom lower front fascia, painted handles, and blacked-out headlamps. The Mopar chromed grille adds additional bling but doesn’t sacrifice durability, meeting the toughest corrosion requirements.

2011 Jeep Grand Cherokee Off-Road Edition

(Image Vehicle)

To get ready for the off-road, go big. Case in point: the 2011 Jeep Grand Cherokee Off-Road Edition.

The 5.7-liter V-8-powered silver Jeep Grand Cherokee boasts a suspension lifted with coil springs to make way for 33-inch BFG Mud-Terrain tires. The exterior is prepped for off-road battle courtesy of Mopar skid plates, rock rails and tow hooks. The interior has been upfitted with the Mopar bright/rubber pedal kit and sill guards.

For more information on the Mopar vehicles at the SEMA Show visit www.mopar.com.