Give Your Customers A Break
When purchasing aftermarket brakes, the scenario of good, better, best is generally dictated by price rather than quality.
Mopar brakes are designed to Mopar and Chrysler engineering standards and provide original equipment form, fit and function. When choosing brakes, be sure to choose Mopar.
Most people would agree that brakes may be a vehicle’s single most important component, yet studies have shown that more than one-third of vehicles on U.S. roads have worn or neglected brakes. That’s a potential 50 million vehicles on the road with worn out brakes. Add in today’s economic conditions and who knows how high this number may go. Looking at the numbers, we may have a good case to solicit congress for an economic stimulus package for brake jobs alone. Think of how many people we could employ.
Although budgets are tight, it’s important to keep your customers focused on the truly important vehicle maintenance issues, we believe most would agree that brakes should make the list.
Be sure your customers understand the importance of proper brake maintenance from both a safety standpoint and from a cost standpoint. Condition your customers to schedule a brake system inspection every 12 months or 12,000 miles. Educate your customers that regular check-ups could be the difference between a $125 to $150 brake pad replacement versus a comprehensive brake job that could range in excess of $500.
The Value of Mopar Brakes
No matter what the condition is of our economy, your customers want a choice when it comes to brake replacement parts. That’s why Mopar® offers several quality options, each with distinctive advantages and price points.
O.E. Brakes
Mopar offers original equipment parts for all Chrysler, Jeep® and Dodge vehicles. Mopar’s O.E. brakes are manufactured using premium friction materials for optimum performance. Mopar’s O.E. brakes meet or exceed all Federal Motor Vehicle Safety Standards (FMVSS).
Value Line Brakes
Value Line Brake products offer authentic Mopar quality at prices that are competitive with premium aftermarket brands. All Value Line Brakes are factory tested to meet Mopar’s stringent performance standards.
Value Line Ceramic Brakes
For customers wanting the latest in ceramic brake technology, Mopar offers Value Line Ceramic Brakes. Mopar’s ceramic technology and organic materials reduce brake dust and virtually eliminate noise. Mopar ceramic brakes feature angled chamfers allowing for an improved contact profile and smoother, quieter braking.
Simplify Brake Repairs with Mopar Brake Kits
Whether you’re a professional technician or a skilled do-it-yourselfer, getting a brake job done right is important. Mopar offers complete brake kits that include everything you need for brake service on most popular Chrysler, Jeep and Dodge vehicles. Features include:
- All necessary brake hardware included for a quality job
- All-new components provide optimum durability and performance
- Reduces brake service time
- Eliminates the need to machine worn rotors
Mopar offers five brake kits, each designed for a different purpose:
Make It Original – Includes O.E. brakes, rotors and caliper abutement pad clips
- 12-month/12,000-mile warranty
Make It Ceramic – Includes Value Line ceramic brake pads, Value Line rotors and caliper abutement pad clips
- Nationwide lifetime limited warranty
Make It New Rear Brake Kits – Includes pads, emergency brake shoes, hardware, Value Line rotors and caliper abutement pad clips
- Nationwide lifetime limited warranty
Make It New – Includes Value Line brakes and Value Line rotors and caliper abutement pad clips
- Nationwide lifetime limited warranty
1994–2004 Jeep Grand Cherokee Heavy-Duty Brake Kits – Includes high-performance pads and Value Line rotors and caliper abutement pad clips
- Nationwide lifetime limited warranty
Give your customers the quality they deserve. Give them Mopar brake parts. See your local dealer for a full line of Mopar brakes and brake components.
Download Mopar Steering, Suspension and Brake Kits Parts List
