Cool Accessories for the Hot Driving Season

Chrysler has lots of hot new vehicles on the road and in the pipeline, but clearly two of the standouts this summer are the redesigned 2009 Dodge Ram and the all-new, yet oh-so-familiar, Dodge Challenger. What would make each of these new vehicles even hotter is a selection of Authentic Dodge Accessories by Mopar.

Consumers want to personalize and customize their cars and trucks to match their active lifestyles. In fact, according to the Specialty Equipment Market Association (SEMA), the market for accessories in the U.S. stands at an astonishing $32 billion a year. It seems we just can’t get enough.

That’s why Mopar® offers a full line of authentic accessories for all Chrysler, Jeep and Dodge vehicles. And Mopar Accessories are the real deal.

“Our factory-engineered and manufactured Authentic Mopar Accessories are designed and performance- and safety-tested in order to provide compatibility in function, fit and finish,” said Simon Boag, President of Mopar/Global Service and Parts for Chrysler LLC.

What that means is that in a world filled with a variety of accessories and performance parts for Chrysler, Jeep and Dodge vehicles, only Mopar offers the original equipment choice. All Mopar Accessories feature precise fit and performance and are engineered to meet all Chrysler O.E. corrosion specifications and durability standards.

Here is just a partial list of the Authentic Dodge Accessories by Mopar for the new Dodge Ram and Challenger.

Dodge Ram

• Body Kit: Gives the all-new Ram a sleek and powerful appearance by adding a front valance below the bumper, side sill accents beneath both doors and bed accents in front of the rear wheels.
• Performance Inspired Unique Hood: For added show, a replacement aluminum hood features dual grille inserts and styling that pays due respect to Dodge’s heritage.
• 20-inch Wheels: Available in both polished forged aluminum and chrome, these wheels are tested to production standards.
• Chrome Tubular Side Steps: These five-inch steps feature black molded end caps, slip-resistant step pads and heavy-duty, drill-free mounting brackets.
• RamBox Cargo Management: This convenient organizer consists of two horizontal dividers, three vertical dividers and two cargo nets for each side to compartmentalize contents of the industry-first RamBox.
• Pickup Box Utility Rails: To make the most of the Ram’s bed, this sliding rail system accommodates sport utility bars that lock into lengthwise utility rails, allowing for a variety of cargo-carrying possibilities.
• Bed Lighting: These energy-efficient LED tubes mount easily to the underside of the left and right side of the bed rails, illuminating the bed to make loading and unloading easier in the dark. A perfect complement to any bed cap or tonneau cover.
• Chrome Fuel Door: Uniquely sculpted one-piece design brightly complements every body color and replaces the existing fuel door with a seamless fit.
• Interior Appliqués: These Fusion Graphite/Black appliqués adhere to door trim or the center stack bezel to add extra personalization to the interior.
• Katzkin Leather Seats: Make a personal statement and add a touch of flair to your vehicle with Katzkin leather seats.

Dodge Challenger

• T/A Hood: Replacement aluminum hood features an historically inspired scoop that plays up Dodge’s heritage.
• 20-Inch Heritage Wheels: Forged aluminum five-spoke wheels with classic styling polished bright and clear coated.
• Body Decal Kit: Heritage-inspired design uses production-quality materials.
• Vehicle Cover: Constructed of premium material with custom fit for the vehicle’s contour with double-stitched seams. Includes storage bag with Dodge logo.
• T-Grip Automatic Shift Handle: Molded for an ergonomic fit. Features bright chrome finish and the Mopar logo.
• Custom Center Stack and Console Interior Appliqués: Replacement appliqués finished in HEMI® Orange.
• Kicker Audio Upgrades: Exclusive audio upgrades from the world’s premier high-performance car audio manufacturer.
• Bright Pedal Kit (automatic transmission only): Finely crafted from polished stainless steel and designed to fit production pedals.
• iPod Integration Kit: Allows iPod integration with the vehicle’s audio system.

We Love to Customize Our Vehicles

Consumers in the U.S. purchased an unprecedented $38.11 billion worth of specialty automotive products in 2007. That figure is a 3.78 percent increase from 2006, according to the Specialty Equipment Market Association (SEMA). Last year’s increase represents the 17th consecutive year of growth. Mopar offers a full line of authentic accessories for virtually all Chrysler, Jeep and Dodge vehicles. From premium audio, video and navigation systems to appearance and convenience items, your local Chrysler, Jeep or Dodge dealer can set you up with the accessory package for your active lifestyle needs. For more information, visit www.mopar.com

Are You Up to the Challenge?

The all-new 2009 Dodge Ram will never back down from a challenge. Trailer towing. Cargo hauling. Life. The 2009 Ram is the biggest and boldest Ram ever. You can discover that for yourself on the mother of all obstacle courses at the upcoming Ram Challenge Tour. This multi-city tour is out to prove that the Dodge Ram is up to the challenge. Are you? Learn more and sign up by visiting www.ramchallengetestdrive.com or calling 877-RAM-2009.